![]() It should happen gradually.Īlthough you get 30 characters for the name and subtitle, the position of each keyword insinuates its weight, and if you take this thought a step further, you'll see that the more characters you end up using, the less weight each keyword will have as the algorithm sees it. Targeting all is not a bad move if you have the downloads and ratings to support it, but even if you do, it's not the kind of thing you should just turn on. We've analyzed apps that focus on each of those before, and if you read those teardowns, you know that each of those is very competitive. The trio iHeartRadio is after includes radio, podcast, and music. Where iHeartRadio ranks for the keywords it's targeting directly I'd say this is a good set, but I'm not entirely sure what the goal of the subtitle is, and that's costing iHeartRadio quite a few good keyword combinations.Īnd on top of that, the name isn't focused on one intent but rather three. Looking at the name, it's pretty clear what the iHeart team is going after. Strictly based on these, here are the popular keywords the algorithm sees: Keywords combine to create more search terms.Using more than 20 characters in the subtitle.Using more than 20 characters in the name.
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